MEXICO CITY (AP) — Mexican regulators have ordered online retailers Amazon and Mercado Libre to reveal their algorithms and to wall off TV streaming to avoid stifling competition.
Mexico’s Federal Commission on Economic Competition, known by its initials as COFECE, said in a preliminary finding late Tuesday that the two firms control 85% of online sales in Mexico.
It said that market dominance created “an absence of real competitive conditions in the online retail market.” For Amazon, the finding was the latest in a string of regulatory challenges it has faced in its countries of operation.
The COFECE order also covers the biggest Latin American online retailer, the Uruguay-based firm Mercado Libre.
The commission said it had laid out corrective measures that would include prohibiting Amazon from promoting its Prime Video streaming service as an incentive for consumers to buy Amazon Prime memberships.
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